Totem is a Brand Strategy & Branded Experience Studio.

Clients seek our expertise to define (or re-define) their brand promise and deliver on that promise by developing consistent, diversified experiences.

We understand brands as systems of meaning and behaviour that should be shaped, managed and replicated on every touchpoint, no matter its form nor medium.

The output we deliver is grounded in sound business logic and deep customer understanding. The outcome — an org where every interaction, employee decision, touchpoint feels intentional and ultimately reinforces brand value.

The First Academy, where yachties become sailors

Seascape, the innovative engine behind Beneteau’s revival of the legendary First series, wanted to create a product-service system for their newly established planning-cruiser category.

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Triglav Lab: Insurance flagship store & event space

Discover how we managed to persuade the largest insurance company in the region to open a flagship store & experience lab instead of simply subletting it to tenants.

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Flik, a brand name that became a verb

When pitching the brand name for a new instant payment service to be used by all banks in Slovenia, we set out to develop a name, that would define the service. And succeeded.

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Della Spina, a disruptive online eyeglasses service

How the disruptive model and relentless pursuit of a top-class customer experience made Della Spina probably among the most beloved services in Slovenia.

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With so much energy, budgets and attention directed towards one moment only — the purchase — it is no wonder customers feel betrayed, when the experience brakes down and loyalty goes out of the window.

Brands that own the future are the ones brave enough to make every moment feel like only they could have delivered it, turning strategy into sensation and customers into advocates.