Totem is a Brand Strategy & Branded Experience Studio.

Clients seek our expertise to define (or re-define) their brand promise and deliver on that promise by developing consistent, diversified experiences.

We understand brands as systems of meaning and behaviour that should be shaped, managed and replicated on every touchpoint, no matter its form nor medium.

The output we deliver is grounded in sound business logic and deep customer understanding. The outcome — an org where every interaction, employee decision, touchpoint feels intentional and ultimately reinforces brand value.

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Capabilities we master

Brand Strategy & Positioning

Brand Naming & Verbal Identity

Design research & customer insights

CX strategy & management

Service design & implementation

Branded experience development

Industries we serve

Hospitality & Travel

Professional Services Firms

Banking & Insurance

Maritime & Leisure

Retail

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Let’s make something memorable!

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